Google+, The Benefits For Your Business

2017-11-06

According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.

Google Plus offers business opportunities available nowhere else.The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter.

Google Plus and social signals
Sharing things on Google+ and encouraging others to +1 your content works essentially the same way as Facebook “likes”, but the impact is more pronounced because Google Search favors sites that have received more social credibility from others. Although Facebook and Twitter are essential to marketing efforts, both impede Google from accessing much of their data, which limits their SEO effectiveness.

Google + and Local SEO
G+ local is a part of Google+, and focuses specifically on businesses and their locations. These pages are similar to Facebook business pages, but include a many more features geared to help businesses connect with local consumers on a social level.

The benefits of Google+ Local include:

More online visibility, enabling consumers to find a link to your website, what your business has to offer, and any other information you think they should have.
More customer engagement via its social features.
Direct access to customers so you can connect on a more personal level, encourage feedback, and ask for reviews.
Higher page ranking through posting fresh content on a regular basis.
Integration with Google maps, which enables consumers to find pertinent contact information like your phone number, address, directions, and hours of operation.

Social media really moves fast! It’s a good reason for outsourcing your social media services, for more information contact Servistree at 866-944-3244 or info@servistree.com

And as always, we’re here to help you. If you require any assistance with any of your Social Media or Internet Marketing needs, feel free to reach out to us at sales@servistree.com or call us at 1-866-944-3244. Keep up with the latest news and information and other small business news by subscribing to our blog by clicking here.

Social Media Marketing Best Practices

2013-02-15

Social media has become one of the dominant forces in Internet marketing, and therefore has formed its own set of rules and best practices. These rules and best practices should always be strongly considered, if you want to stay in the good graces of the social networks through which your ads will be published. This is why we’ve done some research, and come up with a short list of social media marketing (SMM) best practices. These tips will help you keep your finger on the pulse of perfect smm. They include:

Don’t just start with a plan, but start with a complete roadmap. This should include tactics, strategies, implementation, budget and every other relevant consideration. It’ll be easier down the road if you have a complete roadmap of actions to implement, rather than going piecemeal.
Be transparent with who you are and what you want. You always want to be as clear as possible with your customers as to who you are, who’s behind your business, and what you expect from them. Customer trust is fragile, so be as up front as possible.
Know that the message isn’t always yours. One of the beauties of social media is how easy it is for people to share links, content and so on. Once a user shares your content with others however, they take a roll in presenting the message, which may not always be to one’s liking. This is an inevitability of social media though, so one might as well accept it.
Encourage participation. Fans love to share their thoughts, ideas and creations with the people and businesses they’re fans of. Capitalize on this by offering contests or deals to fans who do things like write a witty caption to a picture, or create a neat piece of art based on your product.

These best practices should help keep your social media marketing campaigns running at full steam, while allowing you the flexibility to present the best social media ads you possibly can. If you need assistance in coming up with a SMM roadmap, or if you do not have the time or resources to design, implement and manage your social media marketing campaigns, contact info@servistree.com. We have SMM experts that can help you every step of the way.

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Google+, The Benefits For Your Business

Social Media Marketing Best Practices